light-indigo – Alex Mill

My Uniform: Photographer Alice Gao

NY-based Photographer Alice Gao, needless to say, has an eye. And this extends well beyond her camera lens (though we love the evocative images she captures for the likes of WSJ, Kinfolk and her online journal, Aperçu). Her personal style—thoughtful, considered and refreshingly simple—is on a bit of a parallel path with her imagery. It doesn’t scream “look at me!” but it certainly commands attention. It isn’t something you could put into a box but at one point of her life she was labeled “Denim Queen” thanks to her amassed collection of 30 to 40 pairs of jeans. How this morphed into the Alice Gao of today? We’ll let her explain...

My Uniform: Writer Lisa Przystup and Musician Jonathon Linaberry

Lisa Przystup and Jonathon Linaberry are born creators. Seemingly. Lisa, a writer (who’s currently working on an interiors book coming out this fall!) and a sometimes-florist seems to make anything she touches just a bit more beautiful. While Jonathon, a musician (AKA The Bones of JR Jones) creates his unique sound out of multiple instruments, often simultaneously stomping a drum beat while strumming a guitar, alternating between singing and humming on a harmonica. It’s their unique brand of creativity that made them the perfect duo for debuting our new botanical dye collection (one-of-a-kind pieces created in artist Maddie Provost’s tiny kitchen). While their style is currently as fuss-free and classic as it gets, it wasn’t always that way. We’ll let them explain.

My Uniform: DJ/Creative Director Charlie Klarsfeld + Art Curator/Art Dealer Lolita Cros

Charlie and Lolita live in New York City’s East Village and are one of those enviably creative couples that seem to harmoniously possess talent & kindness in equal measure. And they each have great personal style, seemingly a mix of the cities they’ve called home and the cultural forces that are at the heart of their professions. We followed them around for a day in their neighborhood where they put their spin on our Indigo capsule collection and some new styles. How they arrived at their easy, cool style? We investigated...