Nobody needs new clothes right now. But everyone needs the right clothes. So we make them.
It’s a super time-consuming process. I find it very meditative and cathartic but it is very, very physical.
I’ve always felt that a great piece of clothing is like a great meal: It’s complex and nuanced and those are the things that make it memorable.
“There’s always a human component: What are people looking for? After that we throw in a healthy dose of pure instinct and inspiration to make these pieces stylish and feel good,” - Somsack