poinsetta – Alex Mill

My Uniform: Recipe Developer + Video Host Claire Saffitz

There aren’t many feelings better than noticing your favorite chef wearing something you designed while making “sourdough for beginners.” Which is what happened when our co-founder Somsack came across a video of the internet’s favorite chef, Claire Saffitz.

My Uniform: Outer Reach Co-owner Aimee Cho

Aimee Cho is one of those elusive people who possesses many, many talents. Her career has included editor at Vogue, founder of cult-loved fashion line Gryphon, co-founder of editorial site The New Jock and now owner of Tribeca stretch studio Outer Reach.

My Uniform: Photographer Adrian Gaut

This New York City-based photographer avoids the gimmicks and goes right for time-tested designs.