We started with the mission to make the perfect button-up shirt. Once you notice Jo's details, you'll see why.

Details that make a difference:

• 100% crisp-to-the-touch cotton (yes, ASMR-level).
• French seams and real Troca shell buttons.

Design notes:

• “See that little slit in the pocket? That’s a pencil pocket. Straight from the mind of Som, our creative director. It’s the little things.” - Alice, Women’s Designer

• True to size.
• Fred is 5'10" and wearing a size small.
• Size small measures 46.25" around the chest and 27.5" long. Sleeve measures 31.38" from the neck.

• 100% cotton.
• Machine wash in cold water with non-toxic detergent. Line dry or tumble dry low if you need to wash & go.